We Mean Green

• Transport
• Brand Identity
• Campaign

COP26 in Glasgow (November 2021), posed an opportunity for the rail industry to grow recognition that trains are the greenest form of transport.

Studio Blackburn were asked to create a print and digital campaign to promote the environmental benefits of rail travel – for use at for COP26 and beyond. The objective was to encourage modal shift.

The iconic National Rail double arrow logo, originally designed in 1965 by Gerald (Gerry) Barney, was used as the centrepiece – depicted in a variety of green shades. Accompanied by bold typographic facts about rail’s green benefits, the campaign can be seen in stations, trains and social media channels.

This campaign additionally aims to help the rail industry seek further investment from government to speed up rail decarbonisation.