TrendBible
Brand Refresh
2020
SCOPE
Brand Strategy and Positioning
Visual Identity Systems
Type Systems
Digital Art Direction
High-craft Toolkit Assets
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BRIEF
TrendBible is a global agency identifying the patterns of tomorrow. They tasked us with creating a visual identity that could house constantly shifting trends without visually competing with them. The challenge was to craft a brand profile that felt both timeless and future-focused as the agency entered its next phase of growth.
WORK
We developed a sturdy, studious positioning that reinforces TrendBible’s authority. To handle the practicalities of a global team, we chose Inter as the primary typeface: a versatile choice with a high x-height that performs across all digital and print platforms. Our strategy was to move beyond the convention of static brand colours, creating a benchmark of clarity that allows seasonal insights to lead the conversation.
PLAY
The identity features an adaptable typographic structure and a defining arrow symbol that represents the trajectory of change. In a seriously playful move, we removed the fixed colour palette entirely. The brand instead adopts the hues of current trend photography, while logos remain strictly black or white for high contrast. This gives the TrendBible team the creative freedom to manifest their own identity through the very trends they discover.
Toggle
TrendBible
- Brand Strategy and Positioning
- Type Systems
- Digital Art Direction
- High-craft Toolkit Assets
- Visual Identity Systems
BRIEF
TrendBible is a global agency identifying the patterns of tomorrow. They tasked us with creating a visual identity that could house constantly shifting trends without visually competing with them. The challenge was to craft a brand profile that felt both timeless and future-focused as the agency entered its next phase of growth.
WORK
We developed a sturdy, studious positioning that reinforces TrendBible’s authority. To handle the practicalities of a global team, we chose Inter as the primary typeface: a versatile choice with a high x-height that performs across all digital and print platforms. Our strategy was to move beyond the convention of static brand colours, creating a benchmark of clarity that allows seasonal insights to lead the conversation.
PLAY
The identity features an adaptable typographic structure and a defining arrow symbol that represents the trajectory of change. In a seriously playful move, we removed the fixed colour palette entirely. The brand instead adopts the hues of current trend photography, while logos remain strictly black or white for high contrast. This gives the TrendBible team the creative freedom to manifest their own identity through the very trends they discover.