Pinter
Brand Refresh
2023

SCOPE
Naming and Nomenclature
Brand Strategy and Positioning
Visual Identity Systems
Packaging Systems
Verbal Identity and Messaging
Digital Art Direction

BRIEF
Pinter is a world-first innovation: a machine that allows you to brew ten pints of high-quality beer or cider at home in just 72 hours. We were tasked with creating an impactful brand identity that reflected this level of innovation while making the process feel affordable, sustainable, and accessible to everyone.

WORK
Our primary challenge was to effectively define an entirely new category in the world of brewing. We moved the brand away from its original title, The Greater Good Fresh Brewing Co, to focus on the product itself: Pinter. This strategic naming shift allowed us to build a “Bigger, Better, Bolder” brand around the object of desire. We also tackled the practical puzzles of the business, designing bespoke, letterbox-friendly packaging for the ingredients to ensure the customer experience was seamless from order to pour.

PLAY
We delivered a visual system that is irreverent, impactful, and fundamentally human. Using a bold palette of primary colours and the Bau LF typeface, we created an identity that stands out across social media, the dedicated app, and the physical unit itself. The result is a comprehensive brand bible that grounds Pinter in quality while celebrating the simple joy of a fresh, draught pint in the comfort of your own home.

“Studio Blackburn were a pleasure to work with and surpassed our expectations, delivering a brand that is irreverent, impactful and human.”

Simon Mawbey
Head of Brand and Marketing at Pinter