This years Christmas mailer makes use of a visualisation of data to convey Christmas Day as a numerical value.
By investigating the specific periods of a full day, nighttime, twilight and daytime it is possible to understand Christmas Day as a numerical value. Understanding the sunrise and sunset of a specific location (longitude°N, latitude°E) it was possible to calculate the duration of Christmas Day—time.
Studio Blackburn (51.5277°N, 0.0774°W) has a Christmas Day—time of exactly seven hours, fifty-one minutes and fourteen seconds.
The fold-out A1 poster additionally plots and list’s the Christmas Day—times of all capital cities.